JCDecaux converts British town to NFC advertising
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading's main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with...
View ArticleThirteen major brands sign up for UK NFC advertising campaign
Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service...
View ArticleJCDecaux UK picks Zappit for NFC
Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial...
View ArticleEye picks Zappit for NFC advertising in US malls
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the...
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